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This is the 21st century where people like you & me have a shortage of time. The era of the modern world you can say. Before a decade people used to do marketing traditionally i.e. on paper, but now things are changed there are many options through which marketing can be done like social media, email, websites, mobile apps, content […]

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As much as school and graduation certificates or IELTS/ TOEFL scores are important when you are applying to a grad school abroad, the Statement of Purpose (SOP) is exactly of that importance. To get admitted to an international grad school, the SOP works as a prime document. It is an official document that substitutes a candidate’s physical presence. Therefore, when […]

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Competition is a major factor to be dealt with when one wants to carry out any business. It can be difficult to establish and sustain a business if you have a number of others in the market who provide the same service or sell the same product. Roping in customers is very pertinent to help in the process of elevating […]

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The phrase ‘Content is King’ has generated a lot of buzz nowadays. Irrespective of the debates we had over the authenticity of this phrase. It would be wrong to say that ‘content’ is different from the areas of marketing such as social media and SEO. But have you ever wondered what content is exactly?  Content is the heart of what […]

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Applying for a job or a college or an internship and that one piece of paper that mockingly looks at you, stating that “I’ll be the one that will decide whether you get in or not!” That resume! Can be frustrating getting It precisely how you want the employer to see it, right? We know the toll it takes while […]

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We all know that for any business to succeed, the products & services should be well known to the potential customers, unless the business is well-known or engaged with the proper market channels, every business needs a marketing strategy to create awareness. But what does marketing mean? For an average business person marketing equals promotion. Whether you call it a […]

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Have a gap? Are you left wondering about the best way to state the reason in your Statement of Purpose so that your application does not end up in the rejection pile? You know that admission officers, after noticing those periods of the gap in further education, might think twice about admitting you. The good news is there are ways […]

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