In today’s book world, writing a good story is only half the battle. The other half? Making sure it gets into the right hands. Even some of the best books fade into obscurity simply because their authors didn’t have the right marketing push. That’s where author marketing experts come in—they help bridge the gap between your creativity and your readers.
Think of it like the film industry: even a blockbuster with A-list stars will flop without trailers, interviews, and buzz. Authors need their own version of this—strategic, sustained, and smart promotion.
In this guide, we’ll explore the top 6 author marketing services and agencies making a change in 2025. Whether you’re self-published, traditionally published, or somewhere in between, these experts can help you build visibility, credibility, and sales momentum. And yes, one of them stands out for offering everything an author could possibly need under one roof.
1. Estorytellers
Estorytellers is more than just an author marketing agency, it’s a one-stop shop for building your author brand from scratch and scaling it over time. Their services cover:
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Author marketing strategy: Custom campaigns for book launches, ongoing promotions, and audience building.
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Book marketing services: Amazon SEO, ad management, social media growth, PR outreach, and influencer collaborations.
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Publishing support: Ghostwriting, editing, formatting, ISBN setup, print-on-demand, and global distribution—while ensuring you keep 100% of your rights and royalties.
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Brand building: Website development, content marketing, and newsletter strategies to nurture a loyal reader base.
Why it matters:
Estorytellers removes the guesswork from marketing. They combine data-driven advertising with creative storytelling to keep your book relevant well beyond launch week. Pricing is transparent and designed to be accessible. Packages start affordably, with scalable options for long-term campaigns.
Best for: Authors who want a full-service partner to manage every aspect of marketing and publishing while they focus on writing.
2. Write Right
Write Right specializes in crafting clear, compelling messaging and pairing it with digital strategies that get results. Their offerings include:
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Copywriting for book blurbs, author bios, media kits, and press releases.
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Blog, article, and newsletter creation for audience engagement.
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SEO optimization for your author website and Amazon page.
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Social media strategy and management across multiple platforms.
Why it matters:
Even the most creative story needs sharp marketing copy to sell it. Write Right ensures your messaging connects with your ideal readers—whether that’s on Amazon, in the press, or through social media ads.
Best for: Authors who already have a book ready but need professional copy and a promotional strategy to amplify its reach.
3. Taletel
Taletel focuses on delivering high-quality, SEO-rich content that can support an author’s broader marketing strategy. Services include:
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Blog writing and article creation to improve search rankings.
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Social media post creation for consistent engagement.
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Website content development to position authors as credible and relatable.
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Brochures, newsletters, and email marketing copy.
Why it matters:
Consistent, engaging content keeps your name—and your books—in the public eye. While Taletel isn’t exclusively an author marketing agency, their services are ideal for authors building an online presence from scratch.
Best for: Authors who want a flexible content partner to enhance their marketing without committing to a full-service package.
4. Smith Publicity
Smith Publicity is one of the most recognized book marketing consultants for securing traditional media coverage. They focus on:
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Print, TV, radio, and podcast appearances.
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Securing features in magazines and newspapers.
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Crafting press releases and pitching to journalists.
Why it matters:
For certain genres—especially nonfiction—mainstream media exposure can dramatically expand reach and credibility. Smith Publicity’s network and PR expertise give authors access to channels most can’t tap on their own.
Best for: Authors aiming for national or international media coverage to complement their online marketing.
5. PaperTrue
PaperTrue blends editorial services with promotional support, offering:
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Proofreading and copyediting to ensure professional quality.
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Social media campaign assistance.
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Marketing collateral design like banners and ads.
Why it matters:
PaperTrue is a cost-effective choice for authors who want both their manuscript and marketing materials to look polished without hiring multiple vendors.
Best for: Budget-conscious authors who need editing and basic marketing support in one package.
6. Reedsy
What they do:
Reedsy is an online platform connecting authors to vetted freelancers offering:
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Book marketing consulting.
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Cover design and formatting.
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Copywriting, editing, and PR support.
Why it matters:
With Reedsy, you choose your team member for each specific task, giving you complete control over your budget and marketing mix.
Best for: DIY-minded authors who want to handpick experts for different parts of their marketing plan.
Comparison Table Of Book Marketing Experts
| Expert | Focus Area | Best For |
|---|---|---|
| Estorytellers | Full-service publishing + marketing | Authors wanting long-term, hands-on growth |
| Write Right | Copywriting +Editing + digital strategy | Authors needing persuasive, impactful messaging |
| Taletel | SEO-rich, versatile content | Authors building content-driven visibility |
| Smith Publicity | PR and traditional media coverage | Authors seeking press and mainstream attention |
| PaperTrue | Editing + marketing | Authors on a budget needing both polish & promo |
| Reedsy | Flexible freelance marketplace | Authors wanting custom-picked professionals |
Conclusion
In publishing today, visibility is currency. A beautifully written book without the right marketing plan is like a movie without trailers—it risks going unnoticed. The experts in this list each bring something unique to the table, but if you’re looking for an all-in-one solution that blends publishing know-how with smart, sustained marketing, Estorytellers is hard to beat.
Just like a band needs both great music and a good tour to build a fanbase, authors need both great books and great promotion to build a readership. Your book deserves more than just a place on a shelf—it deserves a spotlight.
More Blogs:
16 Book Promotion Ideas Every Author Should Try in 2025 For More Book Sales
9 Best Book Promotion Platforms to Promote Your Children’s Book in 2025
