Archive for: January, 2021

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The phrase ‘Content is King’ has generated a lot of buzz nowadays. Irrespective of the debates we had over the authenticity of this phrase. It would be wrong to say that ‘content’ is different from the areas of marketing such as social media and SEO. But have you ever wondered what content is exactly?  Content is the heart of what […]

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Applying for a job or a college or an internship and that one piece of paper that mockingly looks at you, stating that “I’ll be the one that will decide whether you get in or not!” That resume! Can be frustrating getting It precisely how you want the employer to see it, right? We know the toll it takes while […]

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We all know that for any business to succeed, the products & services should be well known to the potential customers, unless the business is well-known or engaged with the proper market channels, every business needs a marketing strategy to create awareness. But what does marketing mean? For an average business person marketing equals promotion. Whether you call it a […]

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Have a gap? Are you left wondering about the best way to state the reason in your Statement of Purpose so that your application does not end up in the rejection pile? You know that admission officers, after noticing those periods of the gap in further education, might think twice about admitting you. The good news is there are ways […]

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“It’s your initial and last chance to get a foot in the door.” A resume influences your persona as a job seeker. Whether it comes to getting a job as an executive, junior or fresher, a professional resume should communicate your capabilities and your reputation. But the problem does not end here! Searching for a job can be stressful, and […]

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